Meet the team behind Dental Excellence

Dr. Robbie Hughes, a distinguished graduate of the University of Liverpool (2008, with honours), has established himself as a leading innovator in UK private dentistry. From early in his career, Robbie focused on excellence in cosmetic and restorative dentistry, earning numerous awards for clinical distinction and performance.

He has pursued extensive postgraduate training alongside global industry leaders, earning certificates and diplomas in implantology, restorative and aesthetic dentistry, orthodontics, full mouth reconstructions, composite bonding, and digital smile design. Robbie is also a respected Key Opinion Leader for companies including Align, Ivoclar, Sprintray, Exocad, 3Shape, and Ray, reflecting his expertise in both clinical and technological innovation.

Robbie is the founder of four synergistic companies, each designed to modernise UK dentistry through technology-driven workflows, quality care, and predictable outcomes:

• Dental Excellence UK – A multi-site super clinic delivering advanced patient care.

• Dental Excellence Lab – A digital lab providing precision restorative solutions.

• Avant Garde Dentistry – A complete system for dentists, combining advanced training in digital workflows, smile makeovers, orthodontics, and aesthetic restorations with mentorship in marketing, content creation, team development, and consultation conversion. Each dentist benefits from lab support and treatment planning under Robbie’s supervision, ensuring high predictability and exceptional results. Live, one-to-one, group, and online training sessions offer flexible learning formats, with new programmes launching in April 2026.

• Same Day Smile – A patient-facing solution widely adopted by dentists, providing rapid, high-quality aesthetic results.

Avant Garde Dentistry represents Robbie’s vision for a new era in private practice, integrating digital innovation, standardised quality, and patient-focused care while equipping dentists with professional and business development tools.

Committed to continual professional growth and pioneering patient-centred practice models, Dr. Robbie Hughes continues to redefine modern UK dentistry, blending clinical excellence, innovation, and education.

Craig has been with Dental Excellence since 2014 and has made himself an integral part of the team.

He has undergone extensive postgraduate training including being awarded membership to the Faculty of Dental Surgeons at the Royal College Edinburgh in 2012. He has since trained extensively in cosmetic and restorative dentistry, gaining an advanced certificate in this field, and trained alongside Christian Coachman and Livio Yoshinaga for Digital Smile Design and SKYN veneer concept training courses.

Craig is trained in five different cosmetic brace systems, so is able to offer his patients a wealth of knowledge in cosmetic alignment of teeth. He routinely undertakes smile makeovers, incorporating composite bonding, composite veneers and bespoke crown, bridge and implant work to meet the high expectations of the smile makeover centre he works within. Craig has also been actively involved in Laser Dentistry, and is trained in two types of hard and soft tissue laser.

Digital Dentistry is a 21st Century development in his field that he has openly embraced, utilising the latest scanning technology that avoids impressions and provides unsurpassed accuracy with cosmetic dentistry.

Dentistry has been a big part of Alex's life for a long time, having worked as a qualified dental nurse from leaving college and continuing her pathway to becoming a dentist.

Working alongside dentists in various specialities including endodontics, facial aesthetics, smile make overs, oral surgery and implantology has given her more passion and drive to pursue her career and excel as a dentist. Hard work and determination allowed Alex to work and study side by side, developing her skills and understanding of the patient journey and the high standards of dental work required.

Since graduating she has worked as part of NHS and Private dental care in the North West. She believes in delivering dental care with empathy, passion and to the highest quality and standard.

Her main focus with any dental experience is to make people smile with confidence and remove the negative emotions associated with visiting the dentist.

She is a firm believer in building a complete experience for a patient from start to finish, whether it is simple treatment or full smile make overs. She has a passion for the artistry of dental work especially the use of composite and porcelain to provide smile make overs, restorative work and high end aesthetic treatment. Alex provides short term orthodontics using  different systems – both fixed metal braces and removable clear aligners. She has a passion for endodontics and would like further her career with post graduate education in this field over the next few years.

Alex supervises the treatment co-ordinators within the practice to ensure an outstanding journey for all new patients.

Outside of work, Alex continues her creativity in the kitchen and loves to cook and bake. She is keen traveller and is currently learning to speak Italian!

Khurrum completed his Specialist training in Periodontology at the World-renowned Eastman Dental Institute, University College London (UCL). He is registered on the GDC’s Specialist list for Periodontics and also with the European Federation of Periodontics (EFP).

He has worked in Specialist practices limited to Periodontics for several years and is a Senior Clinical Teacher at postgraduate level at the University of Manchester Dental Hospital.

His ethos is to treat patients with periodontal challenges by educating and motivating patients about this condition, and he has excellent results with his periodontal care (both disease-centered and aesthetic), and also in the management of peri-implant disease.

Many of his patients have severe gum disease, or failing implants, and are finding it difficult to manage their condition. Khurrum helps them to make difficult decisions about the prognosis of their teeth or implants and supports them to overcome their anxieties. He provides solutions that result in oral health and combats the progression of gum disease. He also provides cosmetic gum surgeries to assist with restorative work that may require recontouring of your gums, mucogingival surgery.

Khurrum is co-founder of PerioMatters, which allows him to be involved with teaching and the further education of colleagues.

Outside of work, he has been known to complete physical challenges such as London Marathon and Tough Mudder!

Harrison is a recent addition to the Dental Excellence team, with a passion for aesthetic dentistry. He qualified from the University of Manchester in 2012, and has gained a lot of experience working in different parts of the UK as well as Australia. Harrison has invested a lot of time on numerous advanced cosmetic courses and is currently completing a postgraduate diploma in restorative and aesthetic dentistry.  The main focus of his dentistry is performing smile makeovers using a minimally invasive approach, which involves little or no damage to the teeth.  This consists of teeth straightening using clear aligners, composite bonding, composite veneers and teeth whitening.

Outside of dentistry Harrison is a big foodie and loves cooking and visiting restaurants all over the world. To help burn off all these calories he is also a keen lifelong rugby player, and still plays for his local club on the Wirral.

Obyda is a Specialist in Endodontics and a Lecturer in Endodontology at the University of Liverpool. He qualified with a Bachelor of Dental Surgery (BDS) from Newcastle University and completed his general foundation training at the Northern Dental Deanery. He worked in general dental practice in North East of England and gained Membership of the Joint Dental Faculty at the Royal College of Surgeons of England in London (MJDF RCS Eng).

He later joined Liverpool University as a Teaching Fellow in Endodontology and an honorary speciality registrar in 2014 where he completed 3 years full-time clinical specialist training in Endodontics. During his clinical training, he was awarded the educational research grant of the European Society of Endodontology for his ongoing research which focuses on accurate assessment of complex endodontic cases and the development of the Endodontic Complexity Assessment Tool (E-CAT). Obyda was awarded a Doctorate degree in Dental Sciences (Endodontics DDSc) from Liverpool University in 2018.

He then completed the collegiate speciality examination and successfully attained Membership in Endodontics (MEndo) from the Royal College of Surgeons, Edinburgh and is now a GDC registered Specialist in Endodontics.  He is currently appointed as a lecturer at the University of Liverpool and an honorary Speciality Doctor by the Royal Liverpool University Hospital trust. He works in several private specialist referral practices in the north west of England.

Obyda has lectured and delivered workshops at the BDSA and British Dental Association national conferences. In addition to treating complex endodontic treatments in practice, he is actively involved in lecturing, teaching and training postgraduate dental students at the dental hospital. Obyda has scientific publications in Endodontics and is a member of both the British Endodontic Society and the European Society of Endodontology.

Obyda performs all his dental treatments under dental microscope and now accepts referrals for consultations and treatment of complex root canal treatment, root canal retreatment and surgical endodontics, including root end surgery, hemi-section and root resorption repair. Given the wide range of restorative dentistry training he received at Liverpool Dental Hospital, he is happy to fully or partly restore the endodontically treated tooth or refer the treatment back for the coronal restoration as requested by the referring colleague.

He continues to enjoy treating patients in a kind, reassuring manner in all aspects of root canal treatments and dentistry.

After qualifying from University of Liverpool, Sherlock embarked on a path of continued development in the fields of oral surgery and dental implantology. After completion of dental foundation year, he worked within the oral maxillofacial department in various hospitals within the Mersey region. He was able to gain experience in all aspects of oral surgery and dental implantology and has completed the Membership exams from the Faculty of Dental Surgeons at the Royal College Edinburgh in 2012.

After a period of 5 years in general practice where he provided full range of dental treatment including surgical removal of impacted or grossly carious teeth, he completed a Postgraduate Diploma and Master's degree in Dental Implants. Throughout the training, he has used different dental implant systems and the most up to date technology which allows him to gain better understanding and results in the field of dental implantology. His experience combined with regularly attending courses has allowed him to develop the necessary skills to become a proficient implant dentist. He believes in striving to do the best for his patients and has a very open and honest approach with the patients.

Outside of dentistry Sherlock is a keen rock climber. When he is not in surgery working, he will be traveling outdoor, looking for natural rock to climb on to satisfy his climbing addiction.